Leading a coven takes a lot of time and effort, be it a group here on the site or one you create offsite. You need to be willing to dedicate a good amount of time to both your coven and its members, if it is to be successful. You also need to have enough experience to be able to lead and offer guidance to your members. As a leader, many of your members will look to you as a person of resource and expect you to be able to help them with any issues, concerns, etc that arise. You also need to be able to engage and communicate with your members in such a way that promotes activity and encourages them to not only stay active but stay in the coven as well.
All that said, in regards to groups on the site, yes you also need to be a member of the site for approximately 3 months in order to apply, or to be promoted by a current coven leader. Being on the site for 3 months is not enough to get you a leadership position though if you are going about it via the application process. You need to have made an effort toward contributing a fair amount of knowledgeable information to the site through threads, articles, etc. You also need to have shown yourself to be mature and responsible.
At the bottom of the covens page, there should be an area that lists the inactive covens. Next to each there will be an option that allows you to apply for leadership to one of them. You only get one application, however. Once you apply to lead one coven, you cannot apply to lead another.
All applications are looked over by the site Admin and the best candidate for the job is picked and promoted.
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