I was never in the closet to my family, but that doesn't mean "coming out" to friends isn't a challenge. My family has been persecuted for generations, grandmum and mum have moved across continents to get away from persecution. So, it's difficult to tell people who you really are. I think for my last boyfriend, I just sat him down and told him to hold sage, and asked him to close his eyes as I did an invocation. He was more shocked than felt anything himself.
I think it has to be personal. When you tell other people. You have to make it personal. Adamant that you're not going to change. No matter if you love them, or whatever, if they love you, then they'll stick around.