Magic, of itself, is neither black nor white; it is the "intention" that counts.
Love has so many meanings, love thy neighbour,love your children, love people, love your wife/husband.
So, let us say that "love" is feeling "well" of some other person, or persons. But, in order to do that, one must feel well about oneself!
To "Love your neighbour as you love yourself" is a concept as old as Mankind; especially in the Christian beliefs. But that would be an insult, if you were on bad terms with yourself!
I would say, that to really be able to love somebody else; we first have to love ourselves!