I don't mean to steal and reverse the concept put forth by lostinspace6, but, well... I'm going to do it anyway. ;-)
Lostinspace6 asked for people to give their opinions on authors to generally avoid in regards to Occult/Magic/Supernatural/Religious books and literature. I'm going to put a 180 degree turn on the question, and ask what authors you'd suggest people *do* try to pursue and read some of their works.
Doesn't just have to be in regards to Pagan or Wicca as well of course, although I'll presuppose that a fairly good amount of posts will be on those subjects; just saying, it can be on any subject you really like. So, let's share some love!