the books and authors mentioned above are good choices. remember though Wicca has a bunch of branches and variations. mentioned above Gerald Gardner founded the religion, and it's called Gardinian Wicca.
Scott Cunningham revolutionized the religion, up to that point it was believed only a true Wiccan was one who was initiated by another Wiccan. this got Scott to pose the question 'Who initiated the first Wiccan?' and he started writing for solitary practitioners of Wicca but more specifically Folk Magick. he's also an excellent choice for Herbalism, hands down.
Raymond Buckland trained under Gardner, then came back to America where he taught his own coven, in the 70's though he created his own variation called Seax Wicca, which is similar to Anglo-Saxon Paganism. his book Wicca for Life was the first book i read on the subject and i highly recommend it. He has another book Buckland's Complete Book of Witchcraft, while not precisely Wiccan, it is a great learning aid for those starting out.
on top of Gardnerian Wicca, you also have Alexandrian Wicca founded by Alex Sanders. [another student of Gardner] it's more eclectic than Gardnerian, with subtle differences, such as names, and less practitioners worship skyclad.
from their you have paths like Celtic Wicca, Christian Wicca, Circle Wicca, Dianic Wicca, Fae Wicca, and on and on and on. to start, stick with Buckland or Cunningham and take it from their. word of caution, Silver Ravenwolf is a controversial writer in the community, so i'd avoid her books at least until you've got some footing. possible exceptions though are To Ride a Silver Broomstick and Solitary Witch. as i said, draw your own conclusion, just be careful as i've met my share of people who were turned off of Wicca because of her books.