What do you love? How do you know? The word love is among the most misused of all. Romantic love? That changes often and quickly, and may more aptly be said as potential love. Longing, desiring? These are wishes. "I just loved that roller coaster!" That is excitement. Worry? Also in the wish department.
So what is it and how, you might be asking, does this relate to magic(k)? One way might be to notice what are the things to which you give care. What in your life is like a warming fire? Treat fire recklessly, and it may burn everything around it. Starve it of attention, it will die. Tend it with awareness, and it gives warmth in return.
Why should energies, or spirits, or elements, or deities assist you if you don't love them in a caring and ongoing way. What would be the quality of their help if you do nothing but demand? Why would they not bestow harm on you if all you ask for is harm or revenge?
How can we understand anything, without giving it sufficient attention to be understood?
The purpose of magick (as I understand it) is to affect yourself, and to effect change. Love it.