It sounds to me that it needs much more exploration before branding it. What are your methods for knowing the appearance of your goddess? What are the ethics, the symbols, the practices that go with this religion? What are the beliefs about this which, if you did not have them, then you cannot consider oneself a part of this religion?
You could keep it New Age if you consider the Lavender-Haired Lady a spirit guide. New Age is less of a religion and more like a category.