lol i have Cunninghams Book of Shadows [i was tempted to turn it into a drinking game the number of times they used excerpts from his other works] it's a good sampler book, i think each page should of ended with 'if you found this interesting, pick up his other book'. i think my favourite book of his is either Earth Magic, or Living Wicca.
while i kind of feel like i praise Scott too much [and yes i have read other authors] i really admire his work, and i do recommend it. [in regards to Conway being mentioned, avoid her because she's really not the most reliable source, but if you feel you must draw your own conclusion, wait a year so you know what's real and whats not]
Raymond Buckland, Doreen Valiente, Janet and Stuart Farrar, are some good authors. [then you've also got Gerald Gardner, Aleister Crowley and Alex Sanders who many feel you should research and read books by] personal one for me is Deborah Blake, i quite like her writing style, don't know if anyones read anything by her. anyway, enjoy the book.