Not necessarily, any spell I use is more of a subconsious rap betwixt the eyes. Most of the ritual of a spell is building your confidence towards a certain goal, and how can anyone truly say that even the most minute aspect of love could ever be meaningless. Real love... not to be cliche but "true love" is something soul shaking and magical in and of itself. But as the bard said, the course isn't always smooth and people get unhappy, or unnoticed, or rejected, or whatever... sometimes you need a little faith in something just to make it through the day.
And who hasn't asked a good friend for help or advice in a relationship? Asking a higher being for aid is nothing to turn one's nose at, as long as " it harm none" and you are not overcoming someone's own will power or using anything dark and bloody, judge not lest ye be found wanting. But that is just my humble opinion.